Television

 Television is so important to the everyday days lives of Americans.  I learned from this lecture that on average, Americans spend 7 hours a day watching TV.  I can not relate to this because I don't watch TV during the week.  I liked this lecture but I did not think it was as interesting compared to the other mass mediums.  I think it is because I knew most of information prior to this topic.  We have watched so much TV in our lifetime that I have seen most of television's impacts.  Although, I really liked the discussion on the impact of politics on TV.  Everyone can agree that they have seen hundreds of Matt Bevin and Jack Conway commercials.  I knew it was to get attention, but I liked getting to know more information of the dos and the don'ts of political ads.  For example, a strategy might be to have a lot of mean ads making people not want to vote, resulting in one side having more "no matter what" followers to vote still.   I agree that most of the issues, shows "try to project" are not helping the issues because they fluff them up too much.  As I said before, to me this lecture was not as interesting as the others but that is just my opinion.  I wish we could have gotten into the history of the first shows, but overall this lesson was insightful.