Mass Communication

I thought that this lecture was a very easy concept.  If you are sitting, watching and experiencing a live show… that is group communication.  If you are watching television for example…that is mass communication. To me, I saw a connection to primary and secondary sources.  If you were there to experience it, get a message and give immediate feedback, it is group communication which is like a primary source.   Mass communication isn’t as closely related to these example of sources but it could be like secondary sources because you weren’t there to experience it live and the communication has traveled over time and space.

I really liked the model we were given in class.  I am a visual learner so seeing a model makes me grasp onto the content better.  However, I was a bit confused on the difference between decoding and internalization.  I feel as if decoding and internalization are very similar and hard to distinguish which one of these processes is the one where we interpret the information.  Decoding is when the conversion has happened and it means to solve or interpret, but isn’t internalization also when we interpret the information that stays in our brain? I believe the only difference is that internalization is when the information is planted into our brain. 

I thought the easiest information to learn during this lecture was when we discussed filters and impediments.  To me, it is easiest for me to differentiate the two by thinking of filters as distractions and impediments as disruptions.  I realize that these filters and impediments surround us and are bad because they catch us off guard from our internalization.

Journalists use mass communication.  I believe it is better that journalists' articles are not provided in a “live way” (if that is possible) because immediate feedback is not always positive and good.  Overall, I really enjoyed this lecture and found it interesting.